THE TARGET MARKET
URBAN PROFESSIONALS
Young urban professionals accounted for an exceptional 18-20% of total ticket sales for similar titles to The Tailoress. With sophisticated sensibilities and disposable income—this demographic is one of the most crucial emerging sales groups to focus on. With the average moviegoer in this category purchasing upwards of 8 movie tickets/year (per MPAA statistics) this group is more likely to be keyed into movie culture, and excited by an independent film like The Tailoress. This isn’t necessarily surprising, since these individuals are generally renters and thus have high amounts of disposable income and free time with which to see movies, especially those that don’t receive expensive marketing campaigns like big-budget tentpole projects.
With a demographic that’s also twice as likely to use social media platforms like Facebook, Twitter & Instagram daily, the marketing potential with this demographic is huge. This group is also one that is young, largely progressive & socially liberal, leaving them more likely to resonate with the themes & story of The Tailoress, while also being excited by the gripping narrative & suspense throughout. Many aspects of The Tailoress are appealing to this diverse & excitable demographic, making them a crucial target group to focus on.
HISTORICAL DRAMA FILM FANS
Thirty-five cinematic portrayals of historical figures “biopics” were released in 2018 alone. They garnered a good deal of box office success and critical acclaim, with 7 of the 35 films being nominated for Academy Awards. Green Book, a true civil rights story, with a deeper look at heavy themes of racism (like The Tailoress) took home Best Picture. In 2019, this trend continued with other historical dramas like 1917 and Harriet both being nominated for Academy Awards. But while all the aforementioned films are excellent and have their place in culture, each adheres to a fairly familiar formula (i.e. war epic, moving biopic, feel good narrative, etc.). Although The Tailoress does share some of these trappings, its unflinching portrayal of the events based on the The Tailoress is sure to strike a chord with audiences and stand out from the crowded pack of historical dramas.
Even though smaller historical dramas centered around lesser-known figures (The Founder, Snowden, Borg vs McEnroe, etc.) didn’t see massive success at the box office, each was able to find more life after release through SVOD and VOD sales. Although the story of The Tailoress is firmly positioned for a wider audience with its relevant themes, investors can be assured of the safety net that many historical drama films have, both at and after the box office. With a compelling narrative that is full of love, courage, as well as senseless loss, The Tailoress is poised for success both critically and commercially.